BRAND DIRECTION
Visual direction, positioning & brand communication.
FROM IDEA TO SCREEN
Web Design · Creative Content · Paid Ads · Video
01
LIONIQ
BRAND & DIGITAL EXPERIENCE · ONGOING PROJECT
LionIQ is a digital studio currently in development. I’m responsible for its brand direction, website content and structure, digital marketing strategy and creative advertising materials.
VIEW
MY ROLE
WEBSITE CONTENT & UX DIRECTION
Content structure, messaging, CTAs & user journey.
DIGITAL MARKETING STRATEGY
Paid media strategy, offers & tracking direction.
CREATIVE DIRECTION & AD CREATIVES
Concepts, graphics & short-form video creatives.
SELECTED OUTPUT
Static campaign creative developed for LionIQ, combining the Leo character with a clear promotional message and branded visual direction.
AD CREATIVE Static campaign creative · PhotoshopA short-form branded video created to introduce LionIQ’s digital experience through Leo and a more dynamic visual format.
SHORT-FORM VIDEO Concept · Editing · Creative direction
A composited social creative presenting Leo as an always-available digital assistant within LionIQ’s visual identity.
SOCIAL MEDIA CREATIVE Compositing · Photoshop
A brand-led creative built around LionIQ’s central positioning: combining AI capability with a human-centered digital experience.
THINK AI. FEEL HUMAN. Concept · Creative Direction · Canva
02
CONCEPT PROJECT · 2026
A skincare campaign concept created around a premium Vitamin C serum, combining product-focused art direction with promotional social advertising.
ÉLAN SKIN
VISUAL DIRECTION · SOCIAL CREATIVE · AD DESIGN
THE CONCEPT
MY ROLE
Concept · Art Direction · Photoshop · Ad Creative
A modern website created for Verdon, a landscaping and outdoor services business, with a focus on clear service presentation, strong visual identity and an easy way for potential clients to get in touch.
CREATIVE WORK
AD CREATIVES · SHORT-FORM VIDEO · MOTION
A promotional city-guide creative designed around Thessaloniki, combining a mobile interface mockup with local visual references and a dark, atmospheric city identity.
TOPOTHESSIA
CREATIVE IDEAS BUILT WITH PURPOSE.
ABOUT
I work across web design, digital advertising and creative content, with a focus on creating clear, modern and purposeful digital experiences.
My work combines visual direction with strategy — from shaping websites and brand experiences to creating ad creatives and short-form video.
I’m currently building LionIQ, a digital studio focused on websites, paid advertising, creative content and AI-powered digital solutions.
WHAT I DO
- Web Design
- Creative Direction
- Paid Ads
- Short-form Video
TOOLS & WORKFLOW
DESIGN & VIDEO
Figma · Photoshop · Canva · CapCut
AI & CREATIVE TOOLS
ChatGPT · Meshy · ElevenLabs · DeeVid
HAVE AN IDEA?
LET’S BRING IT TO SCREEN.
LOCATION
Thessaloniki, Greece · Remote
OPEN TO
Projects · Collaborations · Opportunities
TZENI VLACHOPOULOU — DIGITAL CREATIVE & WEB
